Thursday, October 31, 2019
James McNeil Whistler Research Paper Example | Topics and Well Written Essays - 250 words
James McNeil Whistler - Research Paper Example Scale of work describing James McNeil Whistler can be said to be small scale, probably explaining the apparent reason of his dismal following. However, there is an important attribute that can be spotted in his work; his untold legacy that influenced the artistic world forever (Rutter 113). Personally, I have a rare liking for pieces of art by James McNeil Whistler as well as his deep passion for art. It is evident that he would spend a fortune in a legal procedure fighting for a better description of his art work, to depict the soft part he had for art (Block, 2000, p94). His honorary awards and memberships into famous world art forums further attest to this. I certainly enjoy the art depicted in his pieces. On the other hand, as a critic, I obviously would never fail to criticize his undefined scope of art. Clearly, the missing link to his popularity squarely lies in over optimism to tackle every life topic in the limited platform of art. There is a backward feature in his character I that he was arrogant, and insubordination to his patrons, which certainly contributed to his
Monday, October 28, 2019
Inaugural Speech Rhetorical Analysis Essay Example for Free
Inaugural Speech Rhetorical Analysis Essay John F. Kennedy’s inaugural speech is certainly one to remember. It’s memorable not for its length, but for the effective content that it beholds. He entices readers by the use of strong rhetoric techniques. His inaugural analyzes style of writing, such as diction, tropes, schemes, and syntax, and applies the concept of it effectively throughout the speech. A reader performs rhetorical analysis to examine how authors attempt to persuade their audiences by looking at the various components that make up the art of persuasion. Moreover, it is most essential to be able to understand the relationship among the speaker, subject, and audience, which President Kennedy adequately exploits in his speech. It is a necessity to be able to identify the speaker, subject, and audience in a piece of writing, such as John F. Kennedy’s inaugural speech. The ethical appeal, instead refers to the credibility, character, and confidence of a writer. There are a number of ways in which an author may establish ethical appeal. During the time period in which it was written, cold war tensions were still lingering the atmosphere and Kennedy had just won the position as president in a very close election over an accomplished opponent. Therefore, the nation is vulnerable and tense and has reached a turning point in history. The speaker would be classified as the narrator, which in this case is John F. Kennedy. Since he was elected president, the audience views him as an authoritative figure whose speech should be respected. Although Kennedy was young, he still faced critique on his tone and image, whether that be physical or mental. His speech was not aimed toward any particular individual, it was written for the world. So, it was expected of him to exhibit hope, compassion, strength, and loyalty. The speaker, subject, and audience all depend on each other in a piece of work because without them, it would be difficult to identify what the writing is talking about and who would be affected by it. Within President Kennedy’s speech, he utilizes various rhetorical strategies, including diction, tropes, syntax, and schemes, which make it more effective and versatile. For instance, parallelism such as the statement, â€Å"whether it wishes us well or ill, that we shall pay any price, hear any burden, meet any hardship, support any friend, oppose any foe,†gives flavor to the speech by pointing out opposite words within a single sentence but still making it work. A few antimetaboles are used in the speech, such as â€Å"let us never negotiate out of fear. But let us never fear to negotiate†and â€Å"ask not what your country can do for you, ask what you can do for your country,†make the speech more effective by twisting around the order of the words, or syntax, to get people to realize a point. Additionally, what makes Kennedy’s speech so effective is that he can transition from a simple sentence to a more complex, meaningful one in a matter of lines of the speech. In accordance to the diction, the words in his speech (freedom, poverty, devotion, and loyalty) are considered abstract. This is because they all convey a tone of desire and significant qualities held by friends. They strengthen and add more feeling to the speech as well. However, the archaic words, such as writ and forebears, are used in a manner to bring in the old language as well as the new, therefore there is sophistication as well as understanding. Kennedy also uses juxtaposition when he says, â€Å"peaceful revolution,†and this adds spice to the speech because of the contradiction of the two powerful words. Yet another effective rhetoric strategy that he uses is hortative sentences, such as ones using the phrase â€Å"let us†or â€Å"let both sides†, which urges action and attention to the audience the speaker is writing to. Clearly John F. Kennedy has made remarkable use of various rhetorical strategies throughout his inaugural speech, which in turn allows one to develop a superb rhetorical analysis with the different components of the text. His speech is an effective piece of writing because of its style, diction, syntax, tropes, and schemes. Additionally, it all goes back to the understood relationship between speaker, audience, and subject as well as the classical appeals.
Saturday, October 26, 2019
Cracks Detection using Digital Image Processing
Cracks Detection using Digital Image Processing Cracks detection using digital image processing in MATLAB Usually visual investigation methods have been used for inspection and monitoring of concrete infrastructures. Huge and tall structure such as cables bridges, high rising towers, dams and industrial power plant are known to have an inaccessible area and limitations in inspection field due to its geometry structure which is often dangerous , labor -intensive and involves lot of risks. So, with rapid development in technology and its uses, researcher are trying to overcome these problem. Every now and then some research is going regarding these problem and trying to overcome it. So, I also have come with the idea of using digital Image processing in mat lab to detect the cracks in such structure. Literature Review:- As of todays world, digital Image processing is getting better and better and used in all areas of science. With the help of digital image processing tools, various image processing can be applied to detects the cracks in structure. Not only in structures but also for bridges, towers, power plant and also in structure like steel ,roads, fatigues and sewer pipes. A number of research studies have been conducted regarding detection of cracks by using Digital image processing .(1)The author of Korea Institute combines UAV technology in the process of recent breakthroughs and digital image analysis techniques to detect cracks in structure. In this study, the crack detection program with digital image analysis techniques was developed in order to the crack and width of the structure automatically. The developed program attempted to perform the image analysis for crack detection with Morphology method based morphological hydraulics and specially designed Morphological link for crack(Morph link-C)algorithm for S/W development was applied to the program. The digital image was acquired in order to evaluate UAV applicability and performance and field application of the crack detecting program after targeting the bridges in common use. Comparing with the measured values in order to verify reliability of the new structural inspecting system for application in this study, it is verified that the accuracy above a certain level is secured. Also, The below three core technologies shall be considered to develop the technology possible to detect cracks and calculate crack width of large structure through the digital image analysis and to put this technology to practical use. Optimal digital image acquisition and filming equipment configuration Crack analysis technique of a number of mass digital images Combining technique of multiple images that different positions are captured And also the author from china(2)  proposed inspection system for measuring cracks in concrete structure and providing objective crack data to be used in safety assessment. The system consists of the mobile robot system and crack detecting system. The mobile robot system is controlled to keep a constant distance from the wall to acquire image data with a CCD camera on scanning along the wall. The crack detecting system extracts crack information from the acquired image using image processing. To improve accuracy of crack recognition, the geometric properties and patterns of cracks in a structure were applied to image processing. Also, an inspection system using an image process, which can be a solution to the problems of crack detection in concrete structure, slow rate, subjectivity, and the inefficiency in managing data. Also, the system ensures the validity and possibility based on the experiment in the indoor structure, road tunnel, and subway tunnel. However, an erroneous recognition of a crack as non-crack and vice versa prevails. Therefore, the system is semi automated to get rid of wrong recognition of non crack as crack, and to identify crack by a graph search method using the user-based input of the start point and end-point of crack. In order for a crack inspection system to develop into an expert system, there needs to be further study of the characteristics of cracks and the algorithm must move towards complete automation. Similarly,(3) The Komatsu Engineering Company has developed and commercialized an image acquisition system that can acquire the images of road and tunnel lining by using a laser-scanning device .(4) The Railway Technical Research Institute in Japan developed an image acquisition system of railway tunnel lining by using line CCD cameras. (5)Road ware Group Inc., Canada commercialized a system that acquires an image of the road with a CCD camera, an ultrasonic sensor, and a gyro-sensor with a speed of80km/h and a resolution of 3~4cm [7]. Those systems are useful to collect data of cracks, leakage, scale, and spall but only by using the image acquisition, and not through automatic defect detection. The algorithm for crack detection and measurement is required for fully automatic inspection system. It is necessary, therefore, to develop the automatic crack detection and measurement algorithm to obtain both fast inspection and objective crack data. From the author of University of central Florida , paper describes the mechanism of non-destructive bridge inspection methods using HRDI and HDV digital crack detection and IR thermograph technology and the benefits of the combination thereof. The feasibility of applying these technologies for in-service bridge inspections are demonstrated and evaluated in the State of Florida under the university-government-industry collaboration research program. The purpose of the joint research effort is to utilize the innovative technology for more efficient bridge inspection programs and bridge management in Florida by developing a new quantitative performance measure for long term bridge monitoring, such as crack ratio and delaminated area, and the use of objective data resulting in more efficient and scientific bridge inspection database and management system. With the quantity of roadway structure assets increasing annually, coupled with concurrent increasing rates of deteriorati on being experienced by many of the existing structures, bridge owners need to find new and creative ways to ensure the structural safety of their bridges while they all too often face problems of reduced budgets and dedicated bridge inspection resources. Currently, the determination of bridge condition ratings in many countries is generally subjective depending on individual inspectors knowledge and experience, as well as varying field conditions. For the evaluation and documentation of concrete deterioration (cracks, efflorescence, delaminating, spalls, etc.) and changes overtime, the current practice of visual inspections can be lacking in accuracy and completeness, as well as time consuming and costly if road closures and access equipment are required for the inspection. Using the proposed new non-destructive technologies, bridge engineers can quickly and efficiently obtain objective current bridge condition information that has traditionally been obtained by more time con suming and more subjective close-up visual inspections and sounding tests. The digital output of these NDE inspection techniques improves on-site inspection safety and objectivity and contributes to improved inspector efficiency by significantly reducing the amount of inspection time in the field. However, it must be noted that while most of the NDE or sensor technologies do offer new efficiencies and/or additional objective assessment results to the bridge inspection process, they are not a substitute for inspectors conducting on-site specific follow-up and detailed structure investigations. While improved efficiencies in bridge inspection methods resulting from the application of the above NDE technologies bring significant benefits to the overall bridge inspection process, they are not a substitute for the continued need for sound and experienced engineering judgment. The authors believe that by offering new and improved inspection technologies to experienced bridge engineers and inspectors, bridge inspection programs will be strengthened through enhanced inspection data and will be more objective, consistent, scientific, and efficient. Based on the nature of calculation and development of technology approach to process image, Image Processing Technique for crack detection can be divided into several categories. Each image consists of pixel which are represented by its integer values from 0 to 255. Based on these pixel values Operation technique conducted is accomplished in the spatial domain. However , desirable outcome cannot be obtained in spatial domain. So in this case ,usually Fourier or wavelet transformation is performed on the image. Again, the outcome image is processed in frequency domain. After wise, to reconstruct the image in spatial domain an inverse transformation is applied. Another procedure to detect cracks using image is based on the training algorithm to solve a problem. In this process ,some technique directly deal with image without any training while other first construct a database which is divided into two subsets, the subset with crack image and subset with un-cracked images. For each subset ,a decision line is defined to represent the characteristics index, such as shape factor. With the help of these image , a program is used which is capable of comparing new images with decision line and assign it to the subset where it belongs. Especially Neural network and clustering method are widely used among the popular training techniques to learn the decision line. Basically, two approaches have been applied to detect cracks from the images. Using dye solution and the other is without using dye solution to the surface material. Usually ,In this dye based detection process, a particular dye solution such as fluorescent is injected on the surface of concrete or other material. Depending on the solution type and color special or ordinary cameras are used to scan the surface of the material. These dye based method were used in past for detection of mini or micro cracks in different types of material like concrete ,ceramics tiles etc and also any kind of structure. The other approach for finding crack is based on the color image without using dye solution. Since these method is less costly and less time consuming it is currently more popular. A number of research studies have been conducted regarding the surface crack detection technique in different material. One of these attempts can be seen in work of Kittler at al. They proposed an idea of training based algorithm to get samples of the region, which are void of defects in the spatial domain. In this process, the new pictures were analyzed for the presence of any defects and also to find the location of the defects. In this method, clustering technique and morphological operation were performed to analyze the images. The experimental output of this method is shown in the figure below.                    Figure . Crack detection on ceramic tiles (Kittler, Marik, et al. 1994) Image processing technique has been used for inspection of cement based materials for micro cracks and other micro defects (Ammouchea at al 2000). In this process, a red dye solution is used with the surface. So the dye solution can penetrate the porous region of the surface while the excessive solution are removed by polishing the sample surface. Once the dye solution is injected, a color image of 256 x 265 was taken from camera of the surface. The following operation is carried out on the taken image. O(x,y) = max { R(x,y)0 G(x,y) } Where, O(x,y) à ¢Ã¢â‚¬ ’ Intensity of the output gray level image at (x,y) co-ordinates R(x,y) à ¢Ã¢â‚¬ ’ Intensity of the original image at (x,y) co-ordinate in red region. G(x,y) à ¢Ã¢â‚¬ ’ Intensity of the original image at (x,y) co-ordinate in gray region. Afterward, using a thresholding value, the gray level image is converted to the binary image. Then, using entropy maximization method value of the thresholding is evaluated. This method is based on maximization of the entropy function à ¡Ã‚ ´Ã¢â‚¬Å" of gray level pixel. à ¡Ã‚ ´Ã¢â‚¬Å"(k)= [  ] where, Pà ¡Ã‚ µÃ‚ ¢ is the probability of a given pixel to have an intensity of i (Pà ¡Ã‚ µÃ‚ ¢=Nà ¡Ã‚ µÃ‚ ¢/N)        Ni Number of pixel having i intensity       N Total no of pixel      Wà ¢Ã¢â‚¬Å¡Ã¢â‚¬â„¢ W1 Lower and upper bound of the probability to find pixel intensity And also computed as:-         k Based on the threshold to obtain binary image, a lower bound thresholding operation is performed. Then , using two morphological operations of eroding and rebuilding the binary image is post processed. This operation is conducted to eliminate noisy and small objects (i.e. Less than 10 pixel) from the image. However, second series of operation are needed to obtain the shape factors which are used to decide whether the pixels in a binary image are associated with cracks or other defects. To do so, a dimensionless packing density index Fc is defined. Fc = (2-4) Where, Aab=Object area Aac= Area of its circumscribed circle The value of Fc is equal to 1 for a circle and tends towards 0 for a very elongated object.Fig below shows results obtained in this method Fig. Also, Abdel-Ghader (_Abdel,Osama and kelly 2003) proposed an idea to find cracks on concrete surface using image processing technique .In this work, they implemented and compared 4 cracks detection method which include Fast Haar Transform( FHT), Fast Fourier Transform( FFT),Sobel edge detector and canny edge detection. They used 50 concrete image from a bridge deck of which 25 pictures with cracks and 25 pictures without cracks for their research .From their research ,they concluded that FHT was more efficient and effective method rather than other 3 method. Basically, FHT, a simplified Wavelet transformation decomposes the image into low and high frequency components, the mother Wavelet à ¡Ã‚ ´Ã‚ ª(t) of Haar function and scaling à ¡Ã‚ ´Ã¢â‚¬Å"(t) are defined as: à ¡Ã‚ ´Ã‚ ª(t) =     Relationship between Haar wavelet and scaling function and scaling function with itself is shown below Â Â Â Â Â à ¡Ã‚ ´Ã‚ ª(t)=)    (t)=) In this process, to detect crack the three quadrants of the first level transformation i.e. 2,34 are passed through a high pass filter to reduce nose and combined together to get magnitude of images. To decide whether crack exists or not, an empirical thresholding value is used. Fast Fourier transfer motion (FFT) are used to derive the frequency component of the image intensity. The transformation and the inverse transformation were carried out using: F(u, v)= F(x, y)= The canny edge detection is a convolution filter to detect filter noise from the image while processing. In addition, thresholding value is defined to see if a pixel belongs to an edge region or not. The Sobel edge detection is also a convolution filter defined for vertical and horizontal edges in images. This edge detection technique helps to detect the change in the image intensity in neighboring pixels. Filtering was done using convolution operation for each filter separated. Then, two filtered images is combined together at each location and result is a gray level image with enhanced edges. G x =        G y= Default value of thresholding is defined as   where Another attempt to detect cracks in concrete specimen using optical fluorescent microscopy can be found in this research( Litorowicz 2006). To continue these processes, a fluorescent dye solution was used. The specimens were then light using Nikon optical microscope at a magnification of 10 times. The images were captured using a Sony DXC 350 P video camera. Then, image pro Plus analysis software was introduced to perform the image processing operation. Then, using segmentation method, the RGB images is connected into a binary image. The threshold level was calculated based on the effect of the dye solution to the surface. To distinguish cracks pattern, several parameters were introduced: Angle between the vertical axis and the major axis of the ellipse covering the connected component Area of each connected component Dendritic length, which is the total length of all the one-pixel thick branches.       4. Area ratio (i.e. of the area of the counted object and the entire area of the active image.)       5.Radius ratio (i.e. The ratio of maximum radius and minimum radius for each connected component)       6. Roundness using perimeter 2/4à ₠¬2 x Area. Intelligent crack detection on the concrete crack image using neural network was proposed in Moon and Kim paper (2011). This research was conducted to develop an automatic detection system that analyze the concrete surface and visualize the crack more effectively and efficiently. Basically this research consists of two parts: Image processing and image classification. First stage include image processing tools like filtering, subtraction and morphological operation in order to extract cracks from the background image (i.e. data such as the number of pixel and the ratio of major axis to minor axis for pixel area. While in second step, existences of cracks are identified using neural network to automate the image classification. In this process, 105 images (cracked and non-cracked) of concrete were used as a trained image including every kind of cracks. Following steps were carried out for image processing : Fig. Image processing steps to detect cracks First step in image processing is to convert RGB image into gray level intensity image followed by a subtraction transformation as follows: à °Ã‚   ¼Ãƒ °Ã‚ ‘ (à °Ã‚ ‘ ¥Ãƒ °Ã‚ ‘- ) = à °Ã‚ ‘Å ¡Ãƒ °Ã‚ ‘Å ½Ãƒ °Ã‚ ‘ ¥ {à °Ã‚ ‘Å ¡Ãƒ °Ã‚ ‘’à °Ã‚ ‘‘à °Ã‚ ‘-à °Ã‚ ‘Å ½Ãƒ °Ã‚ ‘†ºÃƒ °Ã‚ ‘ ¥Ãƒ °Ã‚ ‘-à °Ã‚ Å“-à °Ã‚ ‘†¦Ãƒ °Ã‚ ‘- [à °Ã‚   ¼(à °Ã‚ ‘ ¥Ãƒ °Ã‚ ‘- ) à ¢Ã‹â€ ’ à °Ã‚   ¼(à °Ã‚ ‘ ¥Ãƒ °Ã‚ ‘- )], 0} Where ,I(xi) and I(xj) are the intensity pixel of xi and X j respectively.              Ri Neighborhood of that pixel xà ¡Ã‚ µÃ‚ ¢ . When the subtraction is negative number, it is represented as zero. Once improved subtraction method is used, threshold value is defined to detect cracks more effectively. The thresholding operation is given as: à °Ã‚   ¼Ãƒ °Ã‚   ¼Ãƒ °Ã‚ ‘ (à °Ã‚ ‘ ¥, à °Ã‚ ‘ ¦) = {2 ÃÆ'- à °Ã‚   ¼Ãƒ °Ã‚ ‘ (à °Ã‚ ‘ ¥, à °Ã‚ ‘ ¦) à °Ã‚ ‘-à °Ã‚ ‘â€Å" à °Ã‚   ¼Ãƒ °Ã‚ ‘ > à °Ã‚ ‘†¡ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â à °Ã‚   ¼Ãƒ °Ã‚ ‘ (à °Ã‚ ‘ ¥, à °Ã‚ ‘ ¦)Â Â Â Â Â à °Ã‚ ‘-à °Ã‚ ‘â€Å" à °Ã‚   ¼Ãƒ °Ã‚ ‘ à ¢Ã¢â‚¬ °Ã‚ ¤ à °Ã‚ ‘†¡ To further smooth the image, a Gaussian law pass filter was applied. Then, an input gray level image is converted to a binary image where the values are represented as 0 or 1. Using Otsus method or valley emphasis method, the threshold value was selected. Morphological image processing including closing and labeling were applied to the image to extract image component such as shape of crack. The optimal parameters and their level associated with above operation are mentioned below:                 Fig. Parameters and their levels Using Artificial Neural Network (ANN) crack images were distinguished from non-cracked images. Also images were automatically identified as the crack or non-cracked images using ANN. The output value was represented either cracked (value 1) or non-cracked (value 2). Another example of tracing based image processing technique can be found on Nishikawa research paper (2012). A robust automated image processing method was applied to crack detection on concrete surface. This method consists of two parts: First part consists of automatic construction of a filter for crack detection while the other part consists of noise removal and determination of indistinct cracks using iterative process. Using generic algorithm the part is conducted, where genetic individuals was represented as a tree structure. Using a trained program, a large number of images were combined and several images filtered were converted into a tree structure. An illustration of tree structure concept is shown below.             Fig. Construction of Tree structure with multiple filters(Aoki and Nagao 1999) A combination of generic program was computed to train the program and results were compared to the target image (i.e. image generated by visual inspection. The comparison was between the distinct distributions of brightness between the images. To measure the filter performance the following formula was used. E= Where,  N- No of training images in database K-th target image -Output image -weighted image . - Brightness of the weighted image in crack region )- brightness of k-th target image at position (i,j) To reduce the false negative result, a superimposition operation using low resolution image was implemented. Figure below shows the algorithm used in above algorithm. { algorithm}
Thursday, October 24, 2019
Last Exit to Brooklyn :: essays papers
Last Exit to Brooklyn Last Exit to Brooklyn is a very violent film. In fact, the film’s purpose is to have the audience look at the whole question of violence. The film shows, in a very realistic way, the psychological, verbal and physical violence that permeates a Brooklyn neighborhood in the midst of a bitter strike during the 1950s. The film is based on the book, Last Exit to Brooklyn, by Hubert Selby, which was banned for its violent and sexually explicit content. Verbal violence is very prevalent in this film. People swear at and verbally abuse one another throughout the movie. Everyone seems angry. There are several causes for their anger. First the film takes place during a strike. Many of the characters are unemployed and have little money. They resort to drinking and drugs that feed into their society’s violent tendencies. In one scene, the workers who are on strike are screaming obscenities at the scab workers and the boss. But in virtually every scene there is verbal violence. In every scene someone is being threatened, belittled, embarrassed or humiliated. The verbal violence is so punishing because behind it is the possibility of physical violence. Physical violence is also very common behaviour in the movie. For example, the very first scene shows a violent altercation between three soldiers and a gang of local thugs. Physical violence is the fundamental way in which the whole society behaves. The men use it to show that they are â€Å"macho,†so they beat up those who are weaker than they are, especially women. For example, Vinnie, the leader of a street gang, physically and verbally harasses a young prostitute named Tralala. In the most violent, nasty, and horrible scene in the movie, Tralala is gang raped and beaten by over a hundred men in a garbage dump. Many of the men in the film are homophobic and sexually insecure, and they act out their hostility and insecurity by beating up gays. They have problems at work and go out on strike. But their strike is full of violent incidents: they get into fist fights, they blow up trucks, they beat up cops. Whenever they have a problem, they use violence to deal with it. Psychological violence, that is, intimidation or the threat of violence, is also an important element of this film. Vinnie is a gang leader who uses psychological violence to control and manipulate his gang and other people in the neighborhood.
Wednesday, October 23, 2019
History of education Essay
Jim Henson once said, â€Å"Kids don’t remember what you try to teach them. They remember what you are.†Teaching doesn’t necessarily mean that you have to be smart, you have to be a teacher or professor. Being a good and intellectual person does make you belong. A program named Literacy Training Program (LTS) will help you acquire those required qualifications in order to possess an effective teaching even without getting a bachelor’s degree. LTS is one of the means for us students to help those in need as well as for us to contribute to society by aiding these people to become better citizens. At first, I only require myself to attend and give presence every meeting just for the sake of passing and completion of units. Little did I know that LTS was not just a subject to attend but rather exposing one’s self into realities of life. As a student, I am not very much exposed to different kinds of people, different situations of everyday life, and to different communities as well. In our immersion that was held twice, I have seen those. It made me realized how blessed I am compared with them. So I have attained the urge of taking it as challenge. I am challenge because I am not typically a patient person and not really good in teaching. As a beginner, you must possess virtues like integrity, dedication, fairness and an open mind to greet new ideas and innovate. You should also bear in mind the value of positive reinforcement. I was also taught that we should always establish good relationships with the kids. I witnessed many scenes that a teacher encounters in her teaching career. I felt what a professional teacher felt when she wants her students to learn something new from her. Here, I felt pity with the students not having a proper care from their family. I learned so many things in this teaching experience. I learned how to be more prepared for the materials that I needed, to be patient in making my student understand our lesson, and to be a good listener. I learned the difficulty of teaching many students and the joy I got from it. I learned how to have sympathy for others, to understand their weaknesses and to appreciate their abilities. Most of all, I learned how to socialize with other people, expose myself to the community and adopt their surroundings. LTS helped me develop and grow even more as a student. It opened our minds for us to be able to understand the different circumstances as to what the children experienced. It helped us not to be judgmental to these children and instead to extend our patience until they will be able to understand what is taught to them. We always end our program with a prayer, making the children realized that whatever happens, we should always thank God about everything for what He had given to us, that we should ask for forgiveness and hoping that by the next immersion, it would be much better.
Tuesday, October 22, 2019
Fraternities and Rape on Campus Essays
Fraternities and Rape on Campus Essays Fraternities and Rape on Campus Essay Fraternities and Rape on Campus Essay a fraternity’s of nity man, success in attractingwomen] is a big status symbol for fraternities. †One Martin, Hummer/ FRATERNITIES AND RAPE 467 universityofficial commented that the use of women as a recruitingtool is that so well entrenchedthat fraternities mightbe willing to forgo it say they cannot afford to unless other fraternitiesdo so as well. One fraternityman said, â€Å"Look, if we don’t have Little Sisters, the fraternitiesthat do will get all the good pledges. Another said, â€Å"We won’t have as good a rush [the period duringwhich new membersare assessed and selected] if we don’t have these women around. †In displaying good-looking, attractive,skimpily dressed, nubile women to potentialmembers,fraternities implicitly,andsometimesexplicitly,promise sexualaccess to women. One fraternity mancommentedthat†part what of being in a fraternityis all about is the sex†and explainedhow his fraternity uses Little Sisters to r ecruitnew members: We’ll tell the sweetheart termfor Little Sister],†You’re [the fraternity’s We’lltell herto fakea scamandshe’llgo hang you gorgeous; canget him. all over him duringa rushparty,kiss him, and he thinkshe’s done wonderful and wants to join. The girls thinkit’s great too. It’s flatteringfor them. Women as servers. The use of women as servers is exemplified in the LittleSisterprogram. LittleSistersareundergraduate women who arerushed and selected in a mannerparallelto the recruitment fraternitymen. They of are affiliatedwith the fraternityin a formalbut unofficialway and are able, indeed required,to wear the fraternity’s Greek letters. Little Sisters are not nationaloffices and members,however;andfraternity full-fledgedfraternity most universities do not register or regulate them. Each fraternityhas an officer called Little Sister Chairmanwho oversees their organizationand activities. The Little Sisters elect officers among themselves, pay monthly dues to the fraternity, have well-defined roles. Theirdues areused to pay and for the fraternity’s social events, andLittle Sistersareexpected to attendand hostess fraternity partiesand hang aroundthe house to make it a â€Å"nice place to be. One fraternity man, a senior, described Little Sisters this way: â€Å"They are very social girls, willing to join in, be affiliated with the group, devoted to the fraternity. †Anothermember,a sophomore,said: â€Å"Theirsole purpose is social- attendparties,attractnew members,and ‘take care’ of the guys. †Our observations and interviews suggested that women selected by fra- ternitiesas LittleSist ers are physicallyattractive,possess good social skills, and are willing to devote time and energy to the fraternity its members. nd One undergraduate woman gave the following job description for Little Sisters to a campus newspaper: It’s not just making appearancesat all the parties but entails many more responsibilities. You’regoing to be expected to go to all the intramural games 468 GENDER SOCIETY / December 1989 to cheerthe brothers supportandencouragethepledges,andjust be around on, to bringsome extra life to the house. [As a Little Sister] you have to agree to take on a new responsibilityother thanstudyingto maintainyour grades and managingto keep your checkbook frombouncing. You have to make time to be a part of the fraternityand support the brothers in all they do. (The Tomahawk, 1988) The title of Little Sister reflects women’s subordinate status; fraternity men in a parallel role are called Big Brothers. Big Brothers assist a sorority primarily with the physical work of sorority rushes, which, compared to fraternity rushes, are more formal, structured, and intensive. Sorority rushes take place in the daytime and fraternity rushes at night so fraternity men are free to help. According to one fraternity member, Little Sister status is a benefit to women because it gives them a social outlet and â€Å"the protection of the brothers. †The gender-stereotypic conceptions and obligations of these Little Sister and Big Brother statuses indicate that fraternities and sororities promote a gender hierarchy on campus that fosters subordination and dependence in women, thus encouraging sexual exploitation and the belief that it is acceptable. Women as sexual prey. Little Sisters are a sexual utility. Many Little Sisters do not belong to sororitiesand lack peer supportfor refrainingfrom unwanted sexual relations. One fraternityman (whose fraternityhas 65 â€Å"wholesale†in the membersand 85 Little Sisters) told us they hadrecruited access to women that prioryear to â€Å"get lots of new women. â€Å"The structural the Little Sisterprogramprovidesand the absenceof normativesupportsfor refusing fraternitymembers’ sexual advances may make women in this susceptible to coerced sexual encounterswith fraterprogramparticularly nity men. Access to women for sexual gratificationis a presumedbenefit of fraternity membership, promised in recruitment materials and strategies and man said: conversationswith new recruits. One fraternity throughbrothers’ â€Å"We always tell the guys that you get sex all the time, there’salways new girls†¦. AfterI became a Greek,I foundout I could be with females at will. †A universityofficial told us that, based on his observations,†no one [i. e. , Theyjust want fraternity men] on this campuswants to have ‘relationships. ‘ men plan and execute strategiesaimed at to have fun [i. e. , sex]. †Fraternity obtaining sexual gratification, and this occurs at both individual and collective levels. Individualstrategiesincludegetting a woman drunkandspendinga great deal of money on her. As for collective strategies,most of our undergraduate interviewees agreed that fraternity parties often culminatein sex and that this Martin, Hummer / FRATERNITIES AND RAPE 469 outcome is planned. One fraternity man said fraternity partiesoften involve sex andnudityandcan â€Å"turninto orgies. â€Å"Orgiesmay be plannedin advance, such as the Bowery Ball party held by one fraternity. formerfraternity A membersaid of this party: The entireideabehindthis is sex. Bothmenandwomencometo the party Thereare pornographic wearinglittleor nothing. pinupson the walls and usuallypornomovies playingon the TV. The musiccarriessexualovertones†¦. Theyjustget schnockered and, [drunk] in mostcases,theyalsoget laid. When asked about the women who come to such a party,he said: â€Å"Some Little Sistersjust won’t go†¦. The girls who do are looking for a good time, girls who don’t know what it is, things like that. †Otherrespondents deniedthatfraternity partiesareorgies butsaid thatsex is always talkedaboutamongthe brothers they all know†whoeach other and is doing it with. â€Å"One membersaid thatmost of the time, guys have sex with theirgirlfriends†butwith socials, girlfriendsaren’tallowed to come and it’s their [members’] big chance [to have sex with other women]. The use of alcohol to help them get women into bed is a routinestrategyat fraternity parties. CONCLUSIONS In general, our researchindicatedthat the organizationand membership of fraternities contributeheavily to coercive andoften violent sex. Fraternity houses are occupied by same-sex (all men) and same-age ( late teens, early twenties) peers whose maturityand judgment is often less than ideal. Yet houses areprivatedwellings thatare mostlyoff-limitsto, andaway fraternity from scrutinyof, universityand communityrepresentatives, with the result that fraternity house events seldom come to the attention of outsiders. Practices associated with the social constructionof fraternitybrotherhood emphasize a macho conception of men and masculinity,a narrow,stereoof typed conception of women and femininity,and the treatment women as commodities. Otherpractices contributingto coercive sexual relationsand the cover-upof rapesincludeexcessive alcoholuse, competitiveness, norand mative supportfor deviance and secrecy (cf. Bogal-Allbritten Allbritten and 1985; Kanin 1967). Some fraternity norms require practices exacerbateothers. Brotherhood â€Å"sticking together†regardless of right or wrong; thus rape episodes are unlikely to be stoppedor reportedto outsiders,even when witnesses disap- 470 GENDER SOCIETY / December 1989 and prove. The abilityto use alcoholwithoutscrutinyby authorities alcohol’s frequentassociationwithviolence, includingsexualcoercion,facilitatesrape in fraternityhouses. Fraternity normsthatemphasizethe value of maleness and masculinityover femaleness and femininityand that elevate the status of men and lower the statusof women in members’eyes underminepercepand tions andtreatment women as personswho deserveconsideration care of Merton1985). nd (cf. Ehrhart Sandler1985; Androgynousmen and men with a broadrangeof interestsand attributes are lost to fraternitiesthroughtheir recruitment practices. Masculinityof a createattitudes, andstereotypical narrow norms,andpracticesthat type helps men to coerce women sexually, both individuallyand predisposefraternity collectively (Allgeier 1986; Hood 1989; Sanday 1981, 1986). Male athletes on campus may be similarly disposed for the same reasons (Kirshenbaum 1989; Telanderand Sullivan 1989). Researchinto the social contextsin which rapecrimesoccurandthesocial constructions associated with these contexts illumine rape dynamics on campus. Blanchard(1959) found that group rapes almost always have a leaderwho pushesothersintothe crime. He also foundthatthe leader’slatent homosexuality,desire to show off to his peers, or fear of failing to prove himself a man are frequentlyan impetus. Fraternitynorms and practices contributeto the approvalanduse of sexual coercion as an acceptedtactic in relationswith women. Alcohol-inducedcomplianceis normative,whereas, use presumably, of a knife,gun,or threatof bodilyharmwould notbe because the woman who â€Å"drinkstoo much†is viewed as â€Å"causing her own rape†and (cf. Ehrhart Sandler1985). Our research led us to conclude that fraternitynorms and practices influence membersto view the sexual coercionof women, which is a felony crime, as sport,a contest,or a game (cf. Sato 1988). This sportis playednot between men and women but between men and men. Womenare the pawns or prey in the interfraternity rivalry game; they prove that a fraterity is successfulor prestigious. The use of women in thisway encouragesfraternity men to see women as objects and sexual coercion as sport. Today’ssocietal normssupportyoung women’s rightto engage in sex at theirdiscretion,and coercion is unnecessaryin a mutuallydesired encounter. However, nubile to young women say they preferto be â€Å"in a relationship†have sex while men say they preferto â€Å"getlaid†withouta commitment(Muehlenhard young and Linton 1987). These differencesmay reflect, in part,Americanpuritanism and men’s fears of sexual intimacyor perhapsintimacyof any kind. In a fraternitycontext, getting sex without giving emotionally demonstrates â€Å"cool†masculinity. More important,it poses no threatto the bonding and Martin, Hummer / FRATERNITIES AND RAPE 471 brotherhood Farr1988). Drinkinglargequantities loyalty of the fraternity (cf. of alcohol before having sex suggests that â€Å"scoring†ratherthan ntrinsic sexual pleasureis a primaryconcernof fraternity men. Unless fraternities’composition, goals, structures,and practiceschange in fundamental ways, women on campuswill continue to be sexual prey for fraternity men. As all-male enclaves dedicated to opposing faculty and and to cementing in-groupties, f raternitymemberseschew administration women, any hint of homosexuality. Their version of masculinitytransforms and men with womanly characteristics, the out-group. â€Å"Womanly into men†are ostracized;feminine women are used to demonstratemembers’mascurenewedemphasison theirfoundingvalues (Longinoand linity. Encouraging Kart 1973), service orientationand activities (Lemire 1979), or members’ moral development(Marlowe and Auvenshine 1982) will have little effect on fraternities’ treatment women. A case for or againstfraternities of cannot be made by studying individual members. The fraternityqua group and organization is at issue. Located on campus along with many vulnerable women, embedded in a sexist society, and caught up in masculinistgoals, practices, and values, fraternities’violation of women-including forcible rape- should come as no surprise. NOTE 1. Recent bans by some universitieson open-keg partiesat fraternity houses have resulted in heavy drinkingbefore coming to a partyand an increase in drunkennessamong those who attend. This may aggravate,ratherthan improve,the treatmentof women by fraternity men at parties. REFERENCES G. Allgeier, Elizabeth. 1986. â€Å"CoerciveVersusConsensualSexual Interactions. †Stanley Hall Lectureto AmericanPsychologicalAssociationAnnualMeeting,Washington, DC, August. Adams, Aileen and Gail Abarbanel. 1988. SexualAssault on Campus:WhatColleges Can Do. Santa Monica, CA: RapeTreatmentCenter. Blanchard,W. H. 1959. â€Å"The Group Process in Gang Rape. Journal of Social Psychology 49:259-66. Bogal-Allbritten,RosemarieB. and William L. Allbritten. 1985. â€Å"The HiddenVictims:CourtJournal of College StudentPersonnel43:201-4. ship Violence Among College Students. †and Bohrnstedt,George W. 1969. â€Å"Conservatism,Authoritarianism Religiosity of Fraternity Pledges. â€Å"Journal of Coll ege StudentPersonnel 27:36-43. BusinessInsurance Bradford,Michael. 1986. â€Å"TightMarketDries Up Nightlife at University. †(March2): 2, 6. 472 GENDER SOCIETY / December 1989 Burkhart,Barry. 1989. Comments in Seminar on Acquaintance/DateRape Prevention: A NationalVideo Teleconference,February 2. RelationBurkhart, BarryR. andAnnetteL. Stanton. 1985. â€Å"SexualAggressionin Acquaintance ships. †Pp. 43-65 in Violencein IntimateRelationships,edited by G. Russell. Englewood Cliffs, NJ: Spectrum. Byington,Diane B. and KarenW. Keeter. 1988. â€Å"AssessingNeeds of SexualAssaultVictimson a UniversityCampus. †23-31 in StudentServices:Responding Issues and Challenges. to Pp. ChapelHill: Universityof NorthCarolinaPress. Chancer,Lynn S. 1987. â€Å"New Bedford, Massachusetts,March6, 1983-March22, 1984: The ‘Before and After’ of a GroupRape. Gender Society 1:239-60. Julie K. andBerniceR. Sandler. 1985. CampusGangRape:PartyGames? Washington, Ehrhart, DC: Associationof AmericanColleges. Sex Farr,K. A. 1988. â€Å"DominanceBondingThroughthe Good Old Boys SociabilityNetwork. †Roles 18:259-77. Florida Flambeau. 1988. â€Å"Pike MembersIndictedin Rape. â€Å"(May 19):1, 5. of Fox, Elaine,CharlesHodge,andWalterWard. 1987. â€Å"A Comparison AttitudesHeld by Black and White Fraternity Members. †Journal of Negro Education56:521-34. Geis, Gilbert. 1971. â€Å"GroupSexual Assaults. â€Å"MedicalAspects of HumanSexuality5:101-13. Glaser, Barney G. 1978. TheoreticalSensitivity:Advances in the Methodologyof Grounded Theory. Mill Valley,CA: Sociology Press. New YorkTimes,May 16. Hood, Jane. 1989. â€Å"WhyOurSociety Is Rape-Prone. †Hughes, Michael J. and Roger B. Winston, Jr. 1987. â€Å"Effects of FraternityMembershipon Journal of College StudentPersonnel45:405-11. Values. †Interpersonal The Kanin,EugeneJ. 1967. â€Å"Reference GroupsandSex ConductNormViolations. †Sociological Quarterly8:495-504. Kimmel, Michael, ed. 1987. Changing Men: New Directions in Researchon Men and Masculinity. NewburyPark,CA: Sage. Kirshenbaum, Jerry. 1989. â€Å"Special Report,An AmericanDisgrace:A Violent and UnprecedentedLawlessnessHas ArisenAmong College Athletesin all Partsof the Country. Sports Illustrated(February 27): 16-19. and Lemire, David. 1979. â€Å"One Investigationof the StereotypesAssociated with Fraternities Journal of College StudentPersonnel 37:54-57. Sororities. †Now and in the Future. †Journal of College Student Letchworth,G. E. 1969. â€Å"Fraternities Personnel 10:118-22. An Longino, CharlesF. , Jr. ,and Cary S. Kart. 1973. â€Å"The College Fraternity: Assessment of Journal of College StudentPersonnel31:118-25. Theory and Research. †Its Marlowe, Anne F. and Dwight C. Auvenshine. 1982. â€Å"GreekMembership: Impacton the Journalof College StudentPersonnel40:53-57. MoralDevelopmentof College Freshmen. †Martin, PatriciaYancey and Barry A. Turner. 1986. â€Å"Grounded Theory and Organizational Research. †Journal of AppliedBehavioralScience 22:141-57. Ms. Merton,Andrew. 1985. â€Å"OnCompetitionandClass: Returnto Brotherhood. †(September): 60-65, 121-22. Gender Society 3:71-88. Messner,Michael. 1989. â€Å"Masculinitiesand Athletic Careers. †Chronicleof Higher Meyer, T. J. 1986. â€Å"Fight Against Hazing Rituals Rages on Campuses. †Education(March 12):34-36. Miller, Leonard D. 1973. â€Å"Distinctive Characteristicsof FraternityMembers. Journal of College StudentPersonnel31:126-28. Martin, Hummer / FRATERNITIES AND RAPE 473 CharleneL. and MelaneyA. Linton. 1987. â€Å"DateRapeand Sexual Aggressionin Muehlenhard, Journalof CounselingPsychology 34:186Dating Situations:Incidenceand Risk Factors. †96. Pressley, Sue Anne. 1987. â€Å"FraternityHell Night Still Endures. â€Å"WashingtonPost (August 11): B1. of Rapaport,Karenand BarryR. Burkhart. 1984. â€Å"Personalityand AttitudinalCharacteristics Sexually Coercive College Males. â€Å"Journal of AbnormalPsychology93:216-21. Violence on College Campuses. †Journal of Counselingand Roark,MaryL. 1987. Preventing Development65:367-70. Study. †Sanday,Peggy Reeves. 1981. â€Å"The Socio-CulturalContextof Rape:A Cross-Cultural Journal of Social Issues 37:5-27. . 1986. â€Å"Rape and the Silencing of the Feminine. †Pp. 84-101 in Rape, edited by S. Tomaselliand R. Porter. Oxford:Basil Blackwell. St. PetersburgTimes. 1988. â€Å"A GreekTragedy. †(May 29): IF, 6F. Sato, Ikuya. 1988. â€Å"Play Theory of Delinquency: Toward a General Theory of ‘Action. ‘†SymbolicInteraction11:191-212. Smith, T. 1964. â€Å"Emergenceand Maintenanceof FraternalSolidarity. â€Å"Pacific Sociological Review 7:29-37. TallahasseeDemocrat. 988a. â€Å"FSU Fraternity BrothersCharged†(April 27):1A, 12A. . 1988b. â€Å"FSU InterviewingStudentsAbout Alleged Rape†(April 24):1D. . 1989. â€Å"WomanSues Stetson in Alleged Rape†(March 19):3B. BrothersChargedin Sexual Assault of FSU Coed. †(April TampaTribune. 1988. â€Å"Fraternity 27):6B. Tash, GaryB. 1988. â€Å"Date Rape. â€Å"TheEmeraldof Sigma Pi Fraternity75(4):1-2. Telander,Rick and RobertSullivan. 1989. â€Å"Special Report,You Reap WhatYou Sow. â€Å"Sports Illustrated(February 27):20-34. The Tomahawk. 1988. â€Å"A Look Back at Rush, A Mixture of Hard Work and Fun†(April/ May):3D. A Walsh,Claire. 1989. Commentsin Seminaron Acquaintance/Date Rape Prevention: National Video Teleconference,February 2. Wilder,David H. , Arlyne E. Hoyt, Dennis M. Doren, William E. Hauck,and RobertD. Zettle. 1978. â€Å"TheImpactof Fraternity SororityMembership ValuesandAttitudes. â€Å"Journal and on of College StudentPersonnel 36:445-49. Wilder, David H. , Arlyne E. Hoyt, Beth Shuster Surbeck, Janet C. Wilder, and Patricia Imperatrice Carney. 1986. â€Å"GreekAffiliation and Attitude Change in College Students. †Journal of College StudentPersonnel44:510-19. Patricia Yancey Martinis Daisy ParkerFlory AlumniProfessor,Departmentof Sociology, Florida State University. Her specialties are the sociology of organizations,work, and gender. She has publishedon theprocessingof rape victimsbyformal organizations and has forthcomingarticles on rape crisis centers,feminist organizations,womenin social welfare work,and gender relations in the South. RobertA. Hummeris a graduate student in the Sociology Departmentand Centerfor the Studyof Populationat FloridaState University. He is workingon his master’sthesis regardingthe causes of Hispanic infantmortality. His researchinterestsinclude social stratificationand infant mortalityand the study of rape by college athletes.
Monday, October 21, 2019
Cadbury Gorilla Ad Analysis Essays
Cadbury Gorilla Ad Analysis Essays Cadbury Gorilla Ad Analysis Paper Cadbury Gorilla Ad Analysis Paper Anuj Kwatra – U110009 Hitesh Agarwal – U110024 History of the Ad Gorilla Ad is a British advertising campaign launched by Cadbury Schweppes in 2007 to promote Cadbury Dairy Milk-brand chocolate. It was a 90-second television and cinema advertisement, which formed the centre piece of their new ad campaign. It was created and directed by Juan Cabral and starred actor Garon Michael. The campaign itself comprised appearances on billboards, print newspapers and magazines, television and cinema spots, event sponsorships and an internet presence. The entire campaign was handled by the advertising agency Fallon London. Their proposal was to step away from â€Å"push†marketing of the product through traditional advertising means, and instead create a â€Å"pull†for the product by creating entertainment pieces which would appeal to a broader range of consumers The television premiere of the advertisement was on Friday 31 August 2007, during the finale of the eighth series of the United Kingdom reality television show Big Brother. The Gorilla commercial scored by generating high noticeability ratings wherever it was screened on television and this generated huge downloads on the web. Prior to the release of the Gorilla movie Cadbury was having a poor season. Sales were down because of certain PR and other issues that affected the quality of the product, which resulted in the brand dropping in top-of-mind awareness and sales. Analysis of Ad based on Emotional Preferences Parameters 1. Seeing, Hearing and Sensing The ad has a backdrop of Purple colour with golden line. This matched with the packaging colouring scheme of the Cadbury Dairy Milk (CDM) Chocolates. Also it has a lot of musical instruments in the ad. It shows a studio. So whenever a visual sees a set of drum or other musical instruments, it would remind him of this ad, and would intern reflect the joy that CDM could provide. The music used in the ad is to attract the auditory people. It is very slow, rhythmic and measured to grad their attention. The sound of drums is used to create the recall of the ad for them. The ad seemed to target majoring of the people belonging to this emotional preference as the idea of using the product metaphor that Chocolate is about joy and pleasure†. It starts with a soothing sound followed by close up on the gorilla. It shows that the gorilla is breathing as if in a stance. It is feeling something calming and fulfilling. Also the lyrics of the song (I can feel in the air tonight, oh lord. ) reflects feelings. Thus anytime a feeling of joy is there in an individual it would create a recall for the product. 2. People, Places, Activities, Knowledge and Things This ad reflects that when a gorilla can have an experience of delight then anyone who wishes to have to experience ecstasy can consume CDM. Thus this ad doesn’t focus much on â€Å"people†preference of an individual. As chocolate is an impulse purchase and location doesn’t play a role in the buying decision, place preference is not catered. The gorilla is shown to be banging the drums with a lot of energy. This is done to target the activity oriented people. They are generally high on energy and look for things that are enjoyable. The ad also by showing the CDM product only at the end creates an interest level which targets people looking for an intellectual activity. As chocolate is an impulse purchase, not much of involvement is required from the customer. So knowledge plays an insignificant role in purchase. Hence knowledge preference is not addressed in the ad. The gorilla in the ad seems to have a deep association with drums. This addresses to the people with things filter. It shows to them the CDM can provide them the same kind of fulfilment that they get from the things they like. 3. Away from and Towards. The ad clearly shows the amount of pleasure gorilla gets from CDM. Thus it directly addresses to the people belonging to towards preference as they have a tendency to seek pleasure in whatever they buy. The people belonging to the away preference are quite procedural. However the ad doesn’t show any reference to procedural or pattern based purchase. Thus this preference is not addressed. 4. Internal and External. The chocolate consumption is more about self satisfaction. Hence external preference is not addressed. On the other hand, the gorilla is shown to be enjoying his own company. This addresses to the people with internal preference as it shows to them the kind of satisfaction they can get for themselves from CDM. 5. Options and Procedures Gorilla is shown to be the new face of CDM. This is something very new and innovative. Moreover, the gorilla is initially just sitting there almost in a trance when it starts playing the drums almost spontaneously. This would address to people with options preference who by nature are spontaneous and look for new things. The people with procedure preference tend to follow a consistent routine or buying procedure. The ad doesn’t show any such routine and thus doesn’t address such people. 6. Big Picture and Details The ad is very abstract in a way that direct product consumption is nowhere shown. Infact the product is shown only in the end. Thus it only projects the big picture in a metaphorical sense that CDM consumption can bring extreme pleasure. This addresses to the people with big picture filter. However not much detail is shown in the ad, thus people with detail filter are not addressed. 7. Active and Passive The ad initially shows that the gorilla is relaxed and is waiting for something to happen. This part grasps the attention of the people having passive filter. Then suddenly he gets stimulated and starts drumming. Moreover, he is bouncing with energy while drumming. This part targets people with active filter. 8. Response to change The ad is a totally new concept with a gorilla as its lead. Surprisingly no words used in it to promote the product. Moreover, the product is nowhere shown directly in the ad. It is very different from any other ad. Thus the ad is a treat for people with difference filter while ignores people with sameness filter. The ad shows gradual change in the mood of the gorilla. Initially it is calm and relaxed. Then it enjoys the feeling of pleasure and moves on to feel the energy. This occasional change of feelings at a normal pace adheres to people with progress filter. 9. Past, Present and Future. The ad uses a song (In the air tonight, by Phil Collins) that was composed in 1981. It was a big hit then. Thus people with past filter can relate to this song and will thus relate to CDM. The gorilla shown in the ad is both active and spontaneous. He seems to be enjoying the moment. These traits are in sync with people having present filter. The ad concept is very imaginative as it shows a gorilla enjoying music and playing drums. Moreover it generates a sense of anticipation in the viewer’s mind as to what would be coming next. These characteristics of the ad address to the people with future filter.
Sunday, October 20, 2019
Critical Essay Editing
Critical Essay Editing Critical Essay Editing Critical Essay Editing If you wrote the first draft of your wonderful essay, make a small break. Let draft lie down for a couple of days until you gather your thoughts. Sometimes, pause can be extremely useful to give you new ideas on the issue. Once you relaxed, you have to start critical essay editing. In the process of critical essay editing, you will rewrite some paragraph change their sequence, add or remove words and phrases, change the structure, add new ideas, etc. Your critical essay should be very different from the first draft. Critical essay writing is a wearisome process. It's still very difficult to meet the standard of 500-odd words, under condition that you need to describe your live and yourself, for example. Critical essay editing is not the same as proofreading. Proofreading is changing sentence structure and correcting mistakes. While critical essay writing editing requires your full attention and you have to focus on style, wording, formatting, referencing, flow of ideas, presentation, etc. But do not rush to tear in pieces the draft if you have found many mistakes and do not send an electronic version to the basket. According to academic research, the first draft is very valuable because it contains your personal ideas and thoughts. Critical Essay Editing Tips Editing a critical essay is a process of making your writing better. While critical essay writing is over, critical essay editing begins. You should be aware that sometimes writing and editing require equal time. Not fair? The process of writing is about putting your thoughts on a paper, while the process of editing is about making your thoughts readable. Editing of the written work should be done very carefully taking into account grammatical, spelling and stylistic rules. Make sure that there are no repetitions and misunderstanding between sentences. Paper Editing Tips You should not submit a critical essay without editing! Well, you can, however, your should be ready to get the grader lower than your expected. In the process of critical essay editing, try to give answers to the following questions: Do you understand the question (topic)? Have you worked out argumentation? Have you made an outline covering stages of argumentation? Did you carefully read the literature on the topic? Does each paragraph have a clear topic sentence? Are the paragraphs logically connected? Do you use effective evidence? Did you make references to the sources? Is critical essay conclusion concise and relevant to the case? If you have already written a critical essay, however, you feel that it is hard to read, you are welcome to request critical essay service at .com. We will make your critical essay perfect. Moreover, we have the best prices on editing service!
Saturday, October 19, 2019
Evaluation of 2 Essays Essay Example | Topics and Well Written Essays - 1000 words
Evaluation of 2 Essays - Essay Example The second essay was written by Eric Mortenson of the Willamette Valley in Oregon, originally published in the Oregonian, and he is a farmer and discusses how his family saved their farm and their heritage by going organic and selling locally. The two essays examined are supporting almost completely opposite positions on farming and food consumption, but they are not really at odds, because they are talking about two different subjects: consumption and production. Both essays make logical sense and they prove their points very well. Pelletier discusses the futility of trying to get everyone to consume locally, even if it were the answer to global warming. He shows that doing this for food consumption would be difficult enough, if not impossible, and that it would simply not make a useful difference unless all consumption becomes local, and he shows that this simply cannot be done, because the local climate cannot support enough warm weather fruit and the land cannot support profitable meat ranching. He says that only 48% of local consumption is covered by local production. Of course, coffee, tea, chocolate, cotton and many more products cannot be produced locally in Vancouver. If this extends around the world, many people would be hungry, and hungry people make wars, which have the biggest carbon footprint of all human activities. Pelletier cites evidence that if everyone switched to locally produced consumption, it would knock civilization back to the stone age, with poor diets, horse and buggy transport and wood-burning stoves for heat. We could survive this if it were an absolute necessity, but he argues that it is not even very useful. Pelletier says it is a common misconception that consuming only locally produced food would actually lower its carbon footprint. Pelletier says that trains and boats have lower carbon footprints than the small trucks that deliver locally. Eric Mortensen has turned his farm into organic production
Friday, October 18, 2019
Case Study Example | Topics and Well Written Essays - 1500 words - 11
Case Study Example Gram Vikas, an NGO which was founded with an aim to take care the sanitation and water facilities in rural areas. It was established with the motive to serve the society and enhance overall development of rural areas in Orissa. The executive director of the organization is Joe Madiath who can be considered to be a social entrepreneur. Within few years Joe has been able to bring forth some drastic changes in villages across Orissa. This organization was established with non-profit motive where the major focus of the founder was to spread equality amongst villagers and to change their lifestyle. It was a distinctive approach towards entrepreneurship as organizational members desired to work along with village members. The factors that affected villagers were indebtedness and alcoholism. These conditions needed to be eliminated by the organization so that they can incorporate changes in the location. This non-profit organization also started their program on bringing in electricity in t he villages. Their bio gas project was the first initiative towards this program. However unlike other entrepreneurial approaches Joe and his team members did not keep the project bounded within the system but spread its concept amongst all employees. This organization had even kept the facility that if their employees was able to establish bio gas project in other villages and if it proved to be successful then they would be their owners. Such approaches are not observed in any other form of entrepreneurship and this is because the major aim of such organizations is much above protecting their core values. The main distinctive factor of Gram Vikas approach was that it started improvement from bottom level of the rural living system. It believed that equality is important in making such projects successfully and hence focused on involving all the village members. This NGO started its journey with widespread bio gas projects
Open Term Paper Example | Topics and Well Written Essays - 1250 words
Open - Term Paper Example Capital punishment has been abolished in many US states with others passing bills to abolish it in the near future. There was a lapse of four years in handing out capital punishment in the United States of America in 1972. The practice resumed in 1976 and is still being carried out. Considering both sides of the argument and weighing pros against cons, it is better to do away with capital punishment once and for all from the justice system of the United States of America. In our present legal system, there are chances of false falsely convicting individuals. The strongest argument against the death penalty puts forth the hypothesis of an individual being falsely convicted and sentenced to death. Research shows that this hypothesis has come to pass in several cases such as a case in Illinois in 1983 where two men were falsely accused of murder of a 10 year old. After having spent 10 years on the death row waiting for the date of execution, their innocence was proved by defense when DN A evidence cleared them of the charges (Donohue, and Shavell x). If the American legal system had not been slow, two innocent men would have lost their lives for a crime they did not commit at the same time allowing the real culprit to roam free. And if the discovery came after the sentence was carried out, how would the state go about posthumous redress? More than 130 similar cases have come to light in the past 37 years where 130 individuals were found innocent after having spent time on death row (DPIC FactSheet). Questions and incidents such as this one shake the resolve of those in favor because, once death penalty is carried out, the executed cannot be brought back to life. In case of time served, some sort of financial redress can be offered. Capital punishment provides room for abuse. Another argument that is loosely connected to the preceding one is the conviction of the mentally disabled. There are several mental conditions, psychological disorders amongst them, that make individuals who are suffering from them commit acts of violence. It can be argued that these people, whether because of depression, delusion or under the influence of medication that they take to treat these ailments, may commit murder. Though there is a consensus that such people should not be awarded capital punishment, however, as long as capital punishment remains a viable option, there is no way to ensure that such verdicts are not passed. For instance, in the State of Virginia a borderline mentally challenged woman, Teresa Lewis, was awarded the capital punishment (Szkotak). Lewis, despite being mentally retarded and despite not being the actual perpetrator was executed just because the option was available. If capital punishment is abolished, the option would not be present to be taken into consideration in the first place. Death by legal injection is seen by many as cruel and unusual punishment. The current method of execution, the lethal injection is a mixture of deadly sub stances with potassium chloride being the active ingredient. It is introduced intravenously into the human body. If not in the correct ratio or if not administered properly, the lethal injection can cause a slow and agonizing death. In most cases, potassium chloride merely causes paralysis and the poor individual is painfully aware of every sensation till his or her last breath. This may also happen varying on a person to person basis e.g. in
Globalization and International Financial Management Research Paper
Globalization and International Financial Management - Research Paper Example Factors such as relative interest rate, real interest rate, relative income level and other government controls are few which affect the determination of exchange rate. Governments all across the globe vigilantly monitor their exchange rates and actively make the direct and indirect intervention for control purposes. Measuring the change in the exchange rate is easier as compared to evaluating the intricacy of the factors responsible for it. In order to analyze the cause and effect of a change in exchange rate, the concept of exchange rate equilibrium can be utilized. The concept is based on the basics of the law of demand and supply. Like a commodity, the foreign currency is also traded in markets where their exchange rates are determined based on the current demand and supply of that particular currency in the global economy. In order to grasp the concept, let us take two currencies into comparison: United States Dollar ($) and Euro (â‚ ¬). The exchange rate of Euro will be dete rmined by the conditions of demand and supply of the currency in Europe. In addition, the demand for Euro in the United States will also be a major factor in determining the exchange rate of the currency. ... Inflation rate holds significance in determining the spot exchange rate of a country. Inflation rate casts direct impacts on the trading activity of a country. Higher inflation in one country would cause its goods to become less desirable in other parts of the world and thus its exchange will deteriorate as the demand for the currency of that particular currency will decline. Interest rates are also one of the factors responsible for fluctuation in the exchange rate. Interest rate can categorize into relative interest rate and real interest rate in order to determine the effect of a change in the exchange rate as a result of its hike and decline. Considering the relative interest rate, it can be defined as the change in the interest rate of the country when compared with any ot her country. If the interest rate in country A rises while the one in country B remains constant, the investors in the country in A will deter from demanding the currency of country B as for them it is much more lucrative to invest in country A as it offers higher interest rates. Similarly, for investors in country B, it is much more desirable to invest in country A. The investors in country B will then resort to selling their currency in order to obtain the currency of country A. Result, the exchange rate of the country A will escalate when compared with that of country B. This can be more intricate when the effect of change in exchange rate is taken into consideration from a global perspective. The change in the exchange rate of a third can also cause the relative exchange rate between the country A and B although their relative interest rates remain the same.
Thursday, October 17, 2019
Nutrition Data and Analysis Assignment Example | Topics and Well Written Essays - 500 words
Nutrition Data and Analysis - Assignment Example It is evident from the data that I am below the target of all the required food types or kinds that I am supposed to take in order to be in a position to count that I am eating healthy. All the graphs are showing a trend below the target for good and healthy eating. This aspect cuts across all the 12 graphs s shown above. My diet therefore, fails to meet the minimum amounts of needed food kinds to make me a healthy person. Basing on the data above, the weight of my height falls above the recommended health range. I think this can increase the risk of contracting diseases and facing or experiencing several problems of health. I may need to consider weight loss in order to be fit and healthy. My diet therefore, needs to be enhanced a bit and checked to ensure that it balances out well in order to make sure that what I take ends up making me healthy rather than exposing me to risks of disease. It may be important that I talk to a nutritionist or a health provider in order to seek guidance and help with selecting what is healthy for me to take. The counseling will include the pattern and the progam for eating and physical activity in order to balance out well and to eat healthy foods. This will greatly assist me in managing my weight, ensuring that I set goals, and I track the calories that I take. When carrying out an activity that is moderate, I can talk while when doing one that is vigorous I can say some few words when holding my breath. In order to increase the fibre level in my diet, I may have to choose foods rich in fibre as compared to those that lack fibre. This will help in the enhancement of my body tissues. In sufficient in-take of proteins and carbohydrates for instance, may contribute to illnesses. Therefore, I will need to watch keenly the amounts of all this types of food that I take so that I do not end up not balancing them. A healthy diet will ensure that I keep fit and safe. My body will not be susceptible to
State of the World Atlas Essay Example | Topics and Well Written Essays - 250 words
State of the World Atlas - Essay Example Today obesity is serious health problem in most countries. â€Å"Who we are†was represented by literacy level. A person’s literacy level and education often determines what they eventually do with their life. â€Å"Health of the planet†part of the atlas was represented by rural population. Countries with huge urban population often are more polluted. From the above data, countries that had a huge urban population were the most affected by obesity. The size of the military was directly proportional to the GDP (PPP) of a country. Countries with higher literacy levels were more likely to tolerate persons of the LGBT community and same sax marriages were legal. From these data, countries that had a huge rural population also had lower literacy levels. Countries that had a huge urban population were more tolerant to the LGBT community. In some instances, such countries even allowed same sex
Wednesday, October 16, 2019
Globalization and International Financial Management Research Paper
Globalization and International Financial Management - Research Paper Example Factors such as relative interest rate, real interest rate, relative income level and other government controls are few which affect the determination of exchange rate. Governments all across the globe vigilantly monitor their exchange rates and actively make the direct and indirect intervention for control purposes. Measuring the change in the exchange rate is easier as compared to evaluating the intricacy of the factors responsible for it. In order to analyze the cause and effect of a change in exchange rate, the concept of exchange rate equilibrium can be utilized. The concept is based on the basics of the law of demand and supply. Like a commodity, the foreign currency is also traded in markets where their exchange rates are determined based on the current demand and supply of that particular currency in the global economy. In order to grasp the concept, let us take two currencies into comparison: United States Dollar ($) and Euro (â‚ ¬). The exchange rate of Euro will be dete rmined by the conditions of demand and supply of the currency in Europe. In addition, the demand for Euro in the United States will also be a major factor in determining the exchange rate of the currency. ... Inflation rate holds significance in determining the spot exchange rate of a country. Inflation rate casts direct impacts on the trading activity of a country. Higher inflation in one country would cause its goods to become less desirable in other parts of the world and thus its exchange will deteriorate as the demand for the currency of that particular currency will decline. Interest rates are also one of the factors responsible for fluctuation in the exchange rate. Interest rate can categorize into relative interest rate and real interest rate in order to determine the effect of a change in the exchange rate as a result of its hike and decline. Considering the relative interest rate, it can be defined as the change in the interest rate of the country when compared with any ot her country. If the interest rate in country A rises while the one in country B remains constant, the investors in the country in A will deter from demanding the currency of country B as for them it is much more lucrative to invest in country A as it offers higher interest rates. Similarly, for investors in country B, it is much more desirable to invest in country A. The investors in country B will then resort to selling their currency in order to obtain the currency of country A. Result, the exchange rate of the country A will escalate when compared with that of country B. This can be more intricate when the effect of change in exchange rate is taken into consideration from a global perspective. The change in the exchange rate of a third can also cause the relative exchange rate between the country A and B although their relative interest rates remain the same.
Tuesday, October 15, 2019
State of the World Atlas Essay Example | Topics and Well Written Essays - 250 words
State of the World Atlas - Essay Example Today obesity is serious health problem in most countries. â€Å"Who we are†was represented by literacy level. A person’s literacy level and education often determines what they eventually do with their life. â€Å"Health of the planet†part of the atlas was represented by rural population. Countries with huge urban population often are more polluted. From the above data, countries that had a huge urban population were the most affected by obesity. The size of the military was directly proportional to the GDP (PPP) of a country. Countries with higher literacy levels were more likely to tolerate persons of the LGBT community and same sax marriages were legal. From these data, countries that had a huge rural population also had lower literacy levels. Countries that had a huge urban population were more tolerant to the LGBT community. In some instances, such countries even allowed same sex
Film Editing Essay Example for Free
Film Editing Essay The 1972 film The Godfather directed by Francis Ford Coppolla based on the novel by Mario Puzo that takes one inside the world of the Mafia as shown in the Corleone family where its patriarch, Don Vito is the â€Å"Godfather†but later, the focus of the film would later on shift to his son Michael who at first was not part of the Mafia family, but later on gradually joined it until he became the Godfather. The rise of Michael Corleone from being a â€Å"civilian†to Godfather is made possible by a well-coordinated cinematography which also involves editing. Editing is a film technique where reels of film are subjected to â€Å"cut and paste†in order to weave the scenes into a seamless sequences of events that unfold the moment it hits the silver screen. In this film, the producers make use the continuous editing technique. This approach is employed for the purpose of maintaining continuous or clear narrative action. It begins with the scene when Michael arrives at his sister Connies wedding reception which is presided by their father Don Vito. This scene shows that Michael is not part of the other â€Å"family†his father leads as depicted by him dressed in a military uniform which showed he came from the war. The next scene would be the attempted â€Å"hit†(murder) of Don Vito in the market and a separate scene where Michaels older brother Sonny was killed. This is followed by the scene where he was mauled by corrupt police officers and another where he is handed a gun by his fathers mafiosi which he would use in a later scene to kill McCluskey, one of the corrupt cops and his fathers rival Sollozzo. His brothers death and later his father, has thrust him into becoming the head of the â€Å"Family†which is underscored by scenes showing the â€Å"hits†on rival mafia leaders while serving as the godfather of his sisters son. This is capped with the final scene where he closed the door to his study as he is about to preside over a â€Å"family†meeting with his second wife Kay standing by the doorway. These shots were cut and pasted in a way that it follows a progressive sequence. The seamlessness of the scenes shows rhythm in the editing and the intervals were either minimal or eliminated thereby preserving the momentum on focusing on Michael. The film also makes use of eye-line matches where the audience sees things initially from Don Vitos perspective, at the beginning and switching to Michael, as it is shown in numerous scenes especially his confrontation with Sollozzo and switches to his wife as shown in the final scene when the door to Michaels office closes with her looking on which underscored that Michael chose his other â€Å"family†thereby sealing his fate. The baptism scene shows the application of the temporal relationships as it is interspersed with the deaths of rival mafiosi, indicating what was happening at the same time. In conclusion, the use of (continuous) editing helped make the story of The Godfather easy to understand and to appreciate totally as it shows a seamless stringing of scenes that show the rise of Michael Corleone to power. Reference Coppolla, F. F. (Director). (1972). The Godfather [Motion Picture].
Monday, October 14, 2019
A Traditional Definition Of Leadership Management Essay
A Traditional Definition Of Leadership Management Essay A traditional definition of leadership: Leadership is an interpersonal influence directed toward the achievement of a goal or goals. Three important parts of this definition are the terms interpersonal, influence, and goal. Â · Interpersonal means between persons. Thus, a leader has more than one person (group) to lead. Â · Influence is the power to affect others. Â · Goal is the end one strives to attain. Basically, this traditional definition of leadership says that a leader influences more than one person toward a goal. The definition of leadership used in this course follows. LEADERSHIP is a dynamic relationship based on mutual influence and common purpose between leaders and collaborators in which both are moved to higher levels of motivation and moral development as they affect real, intended change. (Kevin Freiberg and Jackie Freiberg, NUTS! Southwest Airlines Crazy Recipe for Business and Personal Success, Bard Press, 1996, p. 298) Three important parts of this definition are the terms relationship, mutual, and collaborators. Relationship is the connection between people. Mutual means shared in common. Collaborators cooperate or work together. This definition of leadership says that the leader is influenced by the collaborators while they work together to achieve an important goal. Leadership versus Management A leader can be a manager, but a manager is not necessarily a leader. The leader of the work group may emerge informally as the choice of the group. If a manager is able to influence people to achieve the goals of the organization, without using his or her formal authority to do so, then the manager is demonstrating leadership. According to John P. Kotter in his book, A Force for Change: How Leadership Differs From Management (The Free Press, 1990), managers must know how to lead as well as manage. Without leading as well as managing, todays organizations face the threat of extinction. Management is the process of setting and achieving the goals of the organization through the functions of management: planning, organizing, directing (or leading), and controlling. A manager is hired by the organization and is given formal authority to direct the activity of others in fulfilling organization goals. Thus, leading is a major part of a managers job. Yet a manager must also plan, organize, and control. Generally speaking, leadership deals with the interpersonal aspects of a managers job, whereas planning, organizing, and controlling deal with the administrative aspects. Leadership deals with change, inspiration, motivation, and influence. Management deals more with carrying out the organizations goals and maintai ning equilibrium. The key point in differentiating between leadership and management is the idea that employees willingly follow leaders because they want to, not because they have to. Leaders may not possess the formal power to reward or sanction performance. However, employees give the leader power by complying with what he or she requests. On the other hand, managers may have to rely on formal authority to get employees to accomplish goals. Trait Theories In the 1920s and 1930s, leadership research focused on trying to identify the traits that differentiated leaders from non-leaders. These early leadership theories were content theories, focusing on what an effective leader is, not on how to effectively lead. The trait approach to understanding leadership assumes that certain physical, social, and personal characteristics are inherent in leaders. Sets of traits and characteristics were identified to assist in selecting the right people to become leaders. Physical traits include being young to middle-aged, energetic, tall, and handsome. Social background traits include being educated at the right schools and being socially prominent or upwardly mobile. Social characteristics include being charismatic, charming, tactful, popular, cooperative, and diplomatic. Personality traits include being self-confident, adaptable, assertive, and emotionally stable. Task-related characteristics include being driven to excel, accepting of responsibilit y, having initiative, and being results-oriented. Trait theories intended to identify traits to assist in selecting leaders since traits are related to leadership effectiveness in many situations. The trait approach to understanding leadership supports the use of tests and interviews in the selection of managers. The interviewer is typically attempting to match the traits and characteristics of the applicant to the position. For example, most interviewers attempt to evaluate how well the applicant can work with people. Trait theory has not been able to identify a set of traits that will consistently distinguish leaders from followers. Trait theory posits key traits for successful leadership (drive, desire to lead, integrity, self-confidence, intelligence, and job-relevant knowledge) yet does not make a judgment as to whether these traits are inherent to individuals or whether they can be developed through training and education. No two leaders are alike. Furthermore, no leader possesses all of the traits. Comparing leaders in different situations suggests that the traits of leaders depend on the situation. Thus, traits were de-emphasized to take into account situational conditions (contingency perspective). Behavioral Theories The behavioral theorists identified determinants of leadership so that people could be trained to be leaders. They developed training programs to change managers leadership behaviors and assumed that the best styles of leadership could be learned. Theory X and Theory Y Douglas McGregor described Theory X and Theory Y in his book, The Human Side of Enterprise. Theory X and Theory Y each represent different ways in which leaders view employees. Theory X managers believe that employees are motivated mainly by money, are lazy, uncooperative, and have poor work habits. Theory Y managers believe that subordinates work hard, are cooperative, and have positive attitudes. Theory X is the traditional view of direction and control by managers. 1. The average human being has an inherent dislike of work and will avoid if he or she can. 2. Because of this human characteristic of dislike of work, most people must be controlled, directed, and threatened with punishment to get them to put forth adequate effort toward the achievement of organizational objectives. 3. The average human being prefers to be directed, wishes to avoid responsibility, has relatively little ambition, wants security above all. Theory X leads naturally to an emphasis on the tactics of control to procedures and techniques for telling people what to do, for determining whether they are doing it, and for administering rewards and punishment. Theory X explains the consequences of a particular managerial strategy. Because its assumptions are so unnecessarily limiting, it prevents managers from seeing the possibilities inherent in other managerial strategies. As long as the assumptions of Theory X influence managerial strategy, organizations will fail to discover, let alone utilize, the potentialities of the average human being. Theory Y is the view that individual and organizational goals can be integrated. 1. The expenditures of physical and mental effort in work are as natural as play or rest. 2. External control and the threat of punishment are not the only means for bringing out effort toward organizational objectives. 3. Commitment to objectives is a function of the rewards associated with their achievement. 4. The average human being learns, under proper conditions, not only to accept but also to seek responsibility. 5. The capacity to exercise a relatively high degree of imagination, ingenuity, and creativity in the solution of organizational problems in widely, not narrowly, distributed in the population. 6. Under the condition of modern industrial life, the intellectual potentialities of the average human being are only partially utilized. Theory Ys purpose is to encourage integration, to create a situation in which an employee can achieve his or her own goals best by directing his or her efforts toward the objectives of the organization. It is a deliberate attempt to link improvement in managerial competence with the satisfaction of higher-level ego and self-actualization needs. Theory Y leads to a preoccupation with the nature of relationships, with the creation of an environment which will encourage commitment to organizational objectives and which will provide opportunities for the maximum exercise of initiative, ingenuity, and self-direction in achieving them. Ohio State and University of Michigan Studies conducted at the Ohio State University and the University of Michigan identified two leadership styles and two types of leader behaviors. The Ohio State study identified two leadership styles: considerate and initiating structure. The University of Michigan study classified leaders behaviors as being production- or employee-centered. The primary concern of leaders with considerate and employee-centered style is the employees welfare. The primary concern of leaders with initiating-structure and production-centered styles is achieving goals. Research findings on which dimension is most important for satisfaction and productivity are inconclusive. However, employee oriented leaders appear to be associated with high group productivity and job satisfaction. University of Iowa Another approach to leader behavior focused on identifying the best leadership styles. Work at the University of Iowa identified democratic (participation and delegation), autocratic (dictating and centralized) and laissez-faire styles (group freedom in decision making). Research findings were also inconclusive. The Managerial Grid The dimensions identified at the University of Michigan provided the basis for the development of the managerial grid model developed by Robert Blake and Jane Mouton. It identifies five various leadership styles that represent different combinations of concern for people and concern for production. Managers who scored high on both these dimensions simultaneously (labeled team management) performed best. The five leadership styles of the managerial grid include impoverished, country club, produce or perish, middle-of-the road, and team. The impoverished style is located at the lower left-hand corner of the grid, point (1, 1). It is characterized by low concern for both people and production. The primary objective of the impoverished style is for managers to stay out of trouble. The country club style is located at the upper left-hand corner of the grid, point (1, 9). It is characterized as a high concern for people and a low concern for production. The primary objective of the country club style is to create a secure and comfortable atmosphere and trust that subordinates will respond positively. The produce or perish style is located at the lower right-hand corner of the grid, point (9,1). A high concern for production and a low concern for people characterize it. The primary objective of the produce or perish style is to achieve the organizations goals. To accomplish the organizatio ns goals, it is not necessary to consider employees needs as relevant. The middle-of-the-road style is located at the middle of the grid, point (5, 5). A balance between workers needs and the organizations productivity goals characterize it. The primary objective of the middle-of-the-road style is to maintain employee morale at a level sufficient to get the organizations work done. The team style is located at the upper right-hand of the grid, point (9, 9). It is characterized by a high concern for people and production. The primary objective of the team style is to establish cohesion and foster a feeling of commitment among workers. Contingency Theories Successful leaders must be able to identify clues in an environment and adapt their leader behavior to meet the needs of their followers and of the particular situation. Even with good diagnostic skills, leaders may not be effective unless they can adapt their leadership style to meet the demands of their environment. Fiedlers Contingency Model Leadership Theory and Research: Perspectives and Directions (Academic Press Inc (HBJ), 1993) was a tribute to Fred Fiedlers 40 year study of leadership and organizational effectiveness. The editors, Martin M. Chemers and Roya Ayman, write of Fiedlers contribution: The realization that leadership effectiveness depends on the interaction of qualities of the leader with demands of the situation in which the leader functions, made the simplistic one best way approach of earlier eras obsolete. Fred E. Fiedlers contingency theory postulates that there is no best way for managers to lead. Situations will create different leadership style requirements for a manager. The solution to a managerial situation is contingent on the factors that impinge on the situation. For example, in a highly routinized (mechanistic) environment where repetitive tasks are the norm, a certain leadership style may result in the best performance. The same leadership style may not work in a very dynamic environment. Fiedler looked at three situations that could define the condition of a managerial task: 1. Leader member relations: How well do the manager and the employees get along? 2. The task structure: Is the job highly structured, fairly unstructured, or somewhere in between? 3. Position power: How much authority does the manager possess? Managers were rated as to whether they were relationship oriented or task oriented. Task oriented managers tend to do better in situations that have good leader-member relationships, structured tasks, and either weak or strong position power. They do well when the task is unstructured but position power is strong. Also, they did well at the other end of the spectrum when the leader member relations were moderate to poor and the task was unstructured. Relationship oriented managers do better in all other situations. Thus, a given situation might call for a manager with a different style or a manager who could take on a different style for a different situation. These environmental variables are combined in a weighted sum that is termed Favorable at one end and unfavorable at the other. Task oriented style is preferable at the clearly defined extremes of favorable and unfavorable environments, but relationship orientation excels in the middle ground. Managers could attempt to reshape the environment variables to match their style. Another aspect of the contingency model theory is that the leader-member relations, task structure, and position power dictate a leaders situational control. Leader-member relations are the amount of loyalty, dependability, and support that the leader receives from employees. It is a measure of how the manager perceives he or she and the group of employees is getting along together. In a favorable relationship the manager has a high task structure and is able to reward and or punish employees without any problems. In an unfavorable relationship the task is usually unstructured and the leader possesses limited authority. The spelling out in detail (favorable) of what is required of subordinates affects task structure. Positioning power measures the amount of power or authority the manager perceives the organization has given him or her for the purpose of directing, rewarding, and punishing subordinates. Positioning power of managers depends on the taking away (favorable) or increasing (unfavorable) the decision-making power of employees. The task-motivated style leader experiences pride and satisfaction in the task accomplishment for the organization, while the relationship-motivated style seeks to build interpersonal relations and extend extra help for the team development in the organization. There is no good or bad leadership style. Each person has his or her own preferences for leadership. Task-motivated leaders are at their best when the group performs successfully such as achieving a new sales record or outperforming the major competitor. Relationship-oriented leaders are at their best when greater customer satisfaction is gained and a positive company image is established. Hersey-Blanchard Situational Leadership The Hersey-Blanchard Situational Leadership theory is based on the amount of direction (task behavior) and amount of socio-emotional support (relationship behavior) a leader must provide given the situation and the level of maturity of the followers. Task behavior is the extent to which the leader engages in spelling out the duties and responsibilities to an individual or group. This behavior includes telling people what to do, how to do it, when to do it, where to do it, and whos to do it. In task behavior the leader engages in one-way communication. Relationship behavior is the extent to which the leader engages in two-way or multi-way communications. This includes listening, facilitating, and supportive behaviors. In relationship behavior the leader engages in two-way communication by providing socio-emotional support. Maturity is the willingness and ability of a person to take responsibility for directing his or her own behavior. People tend to have varying degrees of maturity, d epending on the specific task, function, or objective that a leader is attempting to accomplish through their efforts. To determine the appropriate leadership style to use in a given situation, the leader must first determine the maturity level of the followers in relation to the specific task that the leader is attempting to accomplish through the effort of the followers. As the level of followers maturity increases, the leader should begin to reduce his or her task behavior and increase relationship behavior until the followers reach a moderate level of maturity. As the followers begin to move into an above average level of maturity, the leader should decrease not only task behavior but also relationship behavior. Once the maturity level is identified, the appropriate leadership style can be determined. The four leadership styles are telling, selling, participating, and delegating. High task/low relationship behavior (S1) is referred to as telling. The leader provides clear instructions and specific direction. Telling style is best matched with a low follower readiness level. High task/high relationship behavior (S2) is referred to as selling. The leader encourages two-way communication and helps build confidence and motivation on the part of the employee, although the leader still has responsibility and controls decision making. Selling style is best matched with a moderate follower readiness level. High relationship/low task behavior (S3) is referred to as participating. With this style, the leader and followers share decision making and no longer need or expect the relationship to be directive. Participating style is best matched with a moderate follower readiness level. Low relationship/lo w task behavior (S4) is labeled delegating. This style is appropriate for leaders whose followers are ready to accomplish a particular task and are both competent and motivated to take full responsibility. Delegating style is best matched with a high follower readiness level. Houses Path-Goal Model The path-goal theory developed by Robert House is based on the expectancy theory of motivation. The managers job is viewed as coaching or guiding workers to choose the best paths for reaching their goals. Best is judged by the accompanying achievement of organizational goals. It is based on the precepts of goal setting theory and argues that leaders will have to engage in different types of leadership behavior depending on the nature and demands of the particular situation. Its the leaders job to assist followers in attaining goals and to provide direction and support needed to ensure that their goals are compatible with the organizations. A leaders behavior is acceptable to subordinates when viewed as a source of satisfaction, and motivational when need satisfaction is contingent on performance, and the leader facilitates, coaches and rewards effective performance. Path goal theory identifies achievement-oriented, directive, participative and supportive leadership styles. In achievement-oriented leadership, the leader sets challenging goals for followers, expects them to perform at their highest level, and shows confidence in their ability to meet this expectation. This style is appropriate when the follower suffers from a lack of job challenge. In directive leadership, the leader lets followers know what is expected of them and tells them how to perform their tasks. This style is appropriate when the follower has an ambiguous job. Participative leadership involves leaders consulting with followers and asking for their suggestions before making a decision. This style is appropriate when the follower is using improper procedures or is making poor decisions. In supportive leadership, the leader is friendly and approachable. He or she shows concern for followers psychological well being. This style is appropriate when the followers lack confidence. Path-Goal theory assumes that leaders are flexible and that they can change their style, as situations require. The theory proposes two contingency variables (environment and follower characteristics) that moderate the leader behavior-outcome relationship. Environment is outside the control of followers-task structure, authority system, and work group. Environmental factors determine the type of leader behavior required if follower outcomes are to be maximized. Follower characteristics are the locus of control, experience, and perceived ability. Personal characteristics of subordinates determine how the environment and leader are interpreted. Effective leaders clarify the path to help their followers achieve their goals and make the journey easier by reducing roadblocks and pitfalls. Research demonstrates that employee performance and satisfaction are positively influenced when the leader compensates for the shortcomings in either the employee or the work setting. Vroom, Yetton, Jago Leader-Participation Model The Vroom, Yetton, Jago leader-participation model relates leadership behavior and participation to decision making. The model provides a set of sequential rules to determine the form and amount of participative decision making in different situations. It is a decision tree, requiring yes and no answers incorporating contingencies about task structure and alternative styles. The following contingency questions must be answered to determine the appropriate leadership style in the leader-participation model. Â · Quality Requirement: How important is the technical quality of this decision? Â · Commitment Requirement: How important is subordinate commitment to the decision? Â · Leaders Information: Do you have sufficient information to make a high-quality decision? Â · Problem Structure: Is the problem well structured? Â · Commitment Probability: If you were to make the decision yourself, are you reasonably certain that your subordinates would be committed to the decision? Â · Goal Congruence: Do subordinates share the organizational goals to be attained in solving this problem? Â · Subordinate Conflict: Is conflict among subordinates over preferred solutions likely? Â · Subordinate Information: Do subordinates have sufficient information to make a high-quality decision? Transformational Leadership Transformational leadership blends the behavioral theories with a little dab of trait theories. Transactional leaders, such as those identified in contingency theories, guide followers in the direction of established goals by clarifying role and task requirements. However, transformational leaders, who are charismatic and visionary, can inspire followers to transcend their own self-interest for the good of the organization. Transformational leaders appeal to followers ideals and moral values and inspire them to think about problems in new or different ways. Leader behaviors used to influence followers include vision, framing, and impression management. Vision is the ability of the leader to bind people together with an idea. Framing is the process whereby leaders define the purpose of their movement in highly meaningful terms. Impression management is a leaders attempt to control the impressions that others form about the leader by practicing behaviors that make the leader more attra ctive and appealing to others. Research indicates that transformational, as compared to transactional, leadership is more strongly correlated with lower turnover rates, higher productivity, and higher employee satisfaction. A transformational leader instills feelings of confidence, admiration and commitment in the followers. He or she is charismatic, creating a special bond with followers, articulating a vision with which the followers identify and for which they are willing to work. Each follower is coached, advised, and delegated some authority. The transformational leader stimulates followers intellectually, arousing them to develop new ways to think about problems. The leader uses contingent rewards to positively reinforce performances that are consistent with the leaders wishes. Management is by exception. The leader takes initiative only when there are problems and is not actively involved when things are going well. The transformational leader commits people to action and converts followers into leaders. Transformational leaders are relevant to todays workplace because they are flexible and innovative. While it is important to have leaders with the appropriate orientation defining tasks and managing interrelationships, it is even more important to have leaders who can bring organizations into futures they have not yet imagined. Transformational leadership is the essence of creating and sustaining competitive advantage.
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