Implications for Frozen Food Marketing-Free-Samples for Student

Question: Discuss about the Consumer awareness about healthy products. Answer: Problem statement The dietary habits of individuals have a direct impact on the health of the individuals and so Ausfine Food has created the right marketing strategies for the frozen food products to influence the consumer buying behaviors. The research rationale demonstrates the rise of diet related health issues and the improper packaging of the frozen food items at United Kingdom, which has made people avoid the frozen food items (Cairns et al., 2013). To prevent this, the Government has implemented mandatory labeling policy including the various nutrients of the packaged frozen food items. Ausfine Food has marketed its products by following sustainable measures like green packaging to create positive mindset among the customers as well as maintain the health and safety of theirs. Not only green packaging, but also the company aims to deliver the best quality healthy products that can influence the buying behaviors of the customers and increase the sales revenue too (Ausfine.com.au2018). Due to th e immense competition in the market, Ausfine Food shall remain committed to the sustainable methods while marketing the frozen food items and ensure influencing their buying behaviors with ease and effectiveness (Grunert, Hieke Wills, 2014). Research Aim The aim of the research is to determine the implications of frozen food marketing of Ausfine Food and its impact on the consumer buying behaviors and choices made by them. Research Objectives To identify the impact of frozen food marketing on the buying behaviors of consumers at Ausfine Food, Australia To evaluate the various approaches undertaken by the company to market the frozen food items successfully in the market To assess the various measures that have helped the company to maintain sustainable measures while marketing the products and services To recommend necessary measures that should be adopted by Ausfine Food for overcoming the frozen food marketing issues and maintain sustainability to influence the consumer buying behavior Research Methodology Comprehensive literature review The frozen food items choices could affect the food demands in the market as well as represent an increasing segment of the home based meal replacement category. The information about consumers could be related to generic health information and product specific nutrition profiles. The ability of the consumers to use the information can play a major role in the purchasing decisions made by the consumers (Anselmsson, Vestman Bondesson Johansson, 2014). The various work related to the information issues included the acquisition of information along with the use of nutrition label. The Government has played a major role in the distribution of nutritional information and due to this; the companies have managed to market the frozen food items through proper promotional techniques and even through the involvement of a social media platform (Chandon, 2013). The frozen food company to ensure that the customers were attracted and they could know about the products in details should provide th e nutritional value, ingredients used and nutritional information. Individuals acquisition of information could help in evaluating the benefits obtained by purchasing the products as well as influence their reaction to the new health related information. The company should maintain sustainable packaging techniques to keep the food fresh and healthy for consumption by the customers (Phan Vu, 2015). This would definitely develop a positive mindset among them and make them purchase the products and services of the company, furthermore spread positive messages to many other people so that they could get influenced (Newman et al., 2014). Secondary sources The secondary sources would be useful for obtaining relevant information and data about the topic and constitute the secondary data. The secondary sources could be articles, journals, internet websites and by searching through keywords such as frozen food items, green packaging, nutritional value of frozen items, etc (Salazar, Oerlemans van Stroe?Biezen, 2013). On the other hand, surveys were conducted to obtain the opinions and feedbacks of the respondents that constituted the quantitative data. The qualitative data was gathered by interviewing with the managers of the organization and both these kinds of data helped in the primary data collection (Buder, Feldmann Hamm, 2014). Data analysis The analysis of data should be done to check the accuracy of information and checked whether it had been gathered from authentic sources or not. The quantitative data analysis could be done with the use of SPSS tool for representing the data and information in the form of charts, diagrams, etc. This would provide better flexibility and maintain good relationship between the different variables required to conduct the research efficiently (Grunert, Hieke Wills, 2014). References Anselmsson, J., Vestman Bondesson, N., Johansson, U. (2014). Brand image and customers' willingness to pay a price premium for food brands.Journal of Product Brand Management,23(2), 90-102. Antonetti, P., Maklan, S. (2014). Feelings that make a difference: How guilt and pride convince consumers of the effectiveness of sustainable consumption choices. Journal of Business Ethics, 124(1), 117-134. Ausfine.com.au. (2018). Ausfine Foods // Home. Ausfine.com.au. Retrieved 23 March 2018, from https://ausfine.com.au/ Buder, F., Feldmann, C., Hamm, U. (2014). Why regular buyers of organic food still buy many conventional products: Product-specific purchase barriers for organic food consumers. British Food Journal, 116(3), 390-404. Cairns, G., Angus, K., Hastings, G., Caraher, M. (2013). Systematic reviews of the evidence on the nature, extent and effects of food marketing to children. A retrospective summary.Appetite,62, 209-215. Chandon, P. (2013). How package design and packaged-based marketing claims lead to overeating.Applied Economic Perspectives and Policy,35(1), 7-31. Grunert, K. G., Hieke, S., Wills, J. (2014). Sustainability labels on food products: Consumer motivation, understanding and use. Food Policy, 44, 177-189. Newman, C. L., Turri, A. M., Howlett, E., Stokes, A. (2014). Twenty years of country-of-origin food labeling research: a review of the literature and implications for food marketing systems.Journal of Macromarketing,34(4), 505-519. Phan, T. T. H., Vu, P. A. (2015). The impact of marketing mix elements on food buying behavior: a study of supermarket consumers in Vietnam.International Journal of Business and Management,10(10), 206. Salazar, H. A., Oerlemans, L., van Stroe?Biezen, S. (2013). Social influence on sustainable consumption: evidence from a behavioural experiment. International Journal of Consumer Studies, 37(2), 172-180